Fatemeh abdavi; Yahqub BadriAzrine; Salvatore Cincimino; Mücahit Fişne; Sajjad Pashaie
Abstract
The purpose of this study was to, design and present a successful model of customer relationship management in Iran sports service sector places. This research is a multi-method research in terms of research design. The statistical population of this study consisted of experts (13 persons) and customers ...
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The purpose of this study was to, design and present a successful model of customer relationship management in Iran sports service sector places. This research is a multi-method research in terms of research design. The statistical population of this study consisted of experts (13 persons) and customers of sports facilities (384 persons). Data analysis was done in both quantitative and qualitative parts. Meta-analysis software was used to collect the required data to identify the factors affecting the success of customer relationship management, and to fit the model initially. Delphi technique was used through interviewing experts to design successful model of relationship management with sports clients. Also, structural equation modeling software at the significant level of 0.001 was used to determine the relationships between structures. To determine the reliability of the questionnaire, a small portion of the statistical population using Cronbach's alpha at the 0.001 level of reliability of the 42-item questionnaire was 0.89. According to the output obtained from CMA meta-analysis software, Delphi technique and SEM, the comprehensive model and effective model of customer relationship management success in Iran's sports services sector was validated with 14 constructs. Therefore, service organizations must focus all their activities and capabilities on customer satisfaction, as customers are the only source of return on investment. However, competitive markets today require all organizations to be customer oriented.
Mohammad Rasoul Khodadadi; Fatemeh Abdavi; Sajjad Pashaie
Abstract
The purpose of the research was, structural modeling in explanation components of sustainable development of sport places (Economic, Social Factors and Environmental) on Urban Environment. The survey population comprised 650 residents around the Takhti Stadium, police forces, municipally-owned forces ...
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The purpose of the research was, structural modeling in explanation components of sustainable development of sport places (Economic, Social Factors and Environmental) on Urban Environment. The survey population comprised 650 residents around the Takhti Stadium, police forces, municipally-owned forces around the stadium and stadium officials. The sample via stratified random sampling targeted 235 people were selected. The present study was descriptive, is the analytical type survey. A questionnaire was used to collect data. The validity (content, convergence, divergence) and reliability (factor loadings, reliability of supplies and alpha coefficient) questionnaires were well within acceptable limits. The results of hypotheses testing can be used by software AMOS respectively and using the path (B). The results showed that, the components of sustainable development of sports places (economic, environmental) had a significant effect on the urban environment of Tabriz. Also, among the social determinants of sustainable development of sports places, no significant positive effects on the urban environment were found. The environmental with a regression coefficient of 0.73 had the most impact on the urban environment of Tabriz.So custodian’s sports community with the sustainable development desirable future for human societies is guarantee and where the living conditions and the use of resources, without damaging the integrity, stability and beauty of critical systems, human needs are solved.
Vahid Hafezi; Fatemeh Abdavi; Sajjad Pashaie; Mohammadrasol Khodadadi
Volume 6, Issue 2 , December 2017, , Pages 81-88
Abstract
At the beginning of the third millennium, the world of sports has experienced a new era. Rapid and extensive developments in all aspects of sports, considerably caused new methods and techniques in sport marketing. Today, football field; after many changes; from a simple exercise has been proposed as ...
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At the beginning of the third millennium, the world of sports has experienced a new era. Rapid and extensive developments in all aspects of sports, considerably caused new methods and techniques in sport marketing. Today, football field; after many changes; from a simple exercise has been proposed as a great trading alongside other industries and professions . This study aims to analyze the mediating role of customers’ attitude on purchase intention of e-tickets of Premier League Football matches of Iran. The research method is descriptive - survey. The population of this research is spectators of sports events. Data collection was through library studies and also Amaro and Duarte (2015) questionnaire. Kolmogorov - Smirnov test was used to determine the normality of the population and Smart PLS was used to test the hypotheses. The results showed that the attitude affects the ticket purchase intention, but it seems the attitude with a mediating role of other factors (perceived relative advantage, perceived compatibility, trust, perceived risk and perceived complexity), have a basic role on ticket purchase intention. Hence the clubs should always be watchful and careful about their interaction among themselves and their customers and with a clear understanding of customers' needs and values, provide goods and services via the internet in order to make them satisfied and trustful.
